Friday, October 18, 2013

Another design project.

My friend, Allie Hawbaker, teaches piano, and we worked together to design this tear-off advertisement for her family's bank community board. I thought up the design, and whipped this together in just over an hour, satisfying my client in the first try.

Obviously, it's designed to look like a piano... But, further than that, it's monochromatic scheme is purposeful, not only picking up on the color of the keys, but also sheet music, and because of the "busy" key design, I felt clean and modern design everywhere else was important.

The choice of fonts was made to remind one of the maker name at the center of your average piano, and the typewriter font sort of contrasts the frilly with a clunkiness that seemed fitting, too, as piano is a large, cumbersome instrument that can make very graceful music. Besides that, Allie's other passion is writing, so I thought the typewriter look was perfect on a number of levels. :-)

The bummer with the design (that very few might notice, but does bug me a little) is that the "logo" is not centered on middle C. *sigh* :-)

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